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  INDUSTRIES : Distribution

Today's businesses face tremendous pressure to improve productivity in every aspect of their business. Faced with increasing domestic and global competition, generating better margins through price increase is no longer an option, resulting in constant battle to stay afloat. This is especially the case with wholesale distributors that are pressed from two sides, suppliers and customers. Faced with the above challenges, many distributors have successfully adopted new strategies and changed their business models, with the following common approaches:

  • Move internal business processes onto website through a Customer Self-Service Portal. Now customers can browse products, place orders at pre-determined price, track order status and request product returns. These are traditionally handled by internal employees.
  • Reduce inventory by letting manufacturers make drop shipments.
  • Create more bundled product offerings. Sell more solutions than just products.
  • Retain customer loyalty through regularly run promotions.

Corezon Solution For Distributors with Built-In Best Practices For the Industry:

Significant Cost Reduction in Order Processing:

  • Corezon's Distribution Industry Solution is perfectly suited for distributors with the right mix of products and features specifically created for this industry. The distribution business is notorious for low gross margin, especially if they carry commodities. Quite often, selling expenses quickly eat into meager profits. It has been well documented that it costs on average $75.00 to process an order. It's not unlikely that in some industry such as computer parts distribution, any orders of less than $500 actually costs the distributor more than it makes. To compensate for this loss, many distributors resort to minimum order size requirements or handling fees for smaller orders. In either case, it makes these distributormpetitive in the marketplace. With Corezon Distributor Industry Solution, customers of a distributor will be able to handle most of their interactions with the distributor via new channels of communications such as internet, email and online collaboration. This approach will reduce ordering cost to less than $10.00 on average. Each customer will have its own personalized portal where it can browse product offerings, place orders, create repeat orders, check order status and manage their purchasing workflow. The distributor's sales people are relieved from doing labor intensive time consuming routine process of answering phones, locating products, placing order and track order and shipping status. Instead, the sales people will work more closely with customers on important tasks such as educating customers about new products, working on customers' project and retaining customers' loyalty. One familiar analogy is ATM vs. Bank Teller. Corezon Business Commerce works like an ATM, from which customers can perform routine tasks on a 24-hour basis. Of course they can always reach their dedicated account executives for additional help.
  • Working More Closely With Suppliers: Due to the nature of their business, distributors must maintain close working relationship with their suppliers. These include, but not limited to, new product introduction, promotions, marketing collaboration, demand planning and forecasting, as well as supply chain management. Distributors empowered by Corezon Distribution Solution will be able to make their businesses inseparable part of their suppliers' operation, ranging from sales, marketing, manufacturing and logistics.
    • Manufacturer Store: This is where customers find all products of particular manufacturers carried by the distributors. It's extremely useful to those customers who know what brands they are interested in. Once a customer select a particular brand, only products and categories related to less competitive in the marketplace. With Corezon Distributor Industry Solution, customers of a distributor will be able to handle most of their interactions with the distributor via new channels of communications such as internet, email and online collaboration. This approach will reduce ordering cost to less than $10.00 on average. Each customer will have there own personalized portal where they can browse product offerings, place orders, create repeat orders, check order status and manage their purchasing workflow. The distributor's sales people are relieved from doing labor intensive time consuming routine process of answering phones, locating products, placing order and track order and shipping status. Instead, the sales people will work more closely with customers on important tasks such as educating customers about new products, working on your customers' project, and retaining customers' loyalty. One familiar analogy is ATM vs. Bank Teller. Corezon Business Commerce works like an ATM, from which customers can perform routine tasks on a 24-hour basis. Of course they can always reach their dedicated account executives for additional help.
    • Working More Closely With Suppliers: Due to the nature of their business, distributors must maintain close working relationship with their suppliers. These include, but not limited to, new product introduction, promotions, marketing collaboration, demand planning and forecasting, as well as supply chain management. Distributors empowered by Corezon Distribution Solution will be able to make their businesses inseparable part of their suppliers' operation, ranging from sales, marketing, manufacturing and logistics.
      • Manufacturer Store: This is where customers find all products of particular manufacturers carried by the distributors. It's extremely useful to those customers who know what brands they are interested in. Once a customer select a particular brand, only producsmpetitive in the marketplace. With Corezon Distributor Industry Solution, customers of a distributor will be able to handle most of their interactions with the distributor via new channels of communications such as internet, email and online collaboration. This approach will reduce ordering cost to less than $10.00 on average. Each customer will have its own personalized portal where it can browse product offerings, place orders, create repeat orders, check order status and manage their purchasing workflow. The distributor's sales people are relieved from doing labor intensive time consuming routine process of answering phones, locating products, placing order and track order and shipping status. Instead, the sales people will work more closely with customers on important tasks such as educating customers about new products, working on customers' project and retaining customers' loyalty. One familiar analogy is ATM vs. Bank Teller. Corezon Business Commerce works like an ATM, from which customers can perform routine tasks on a 24-hour basis. Of course they can always reach their dedicated account executives for additional help.
      • Working More Closely With Suppliers: Due to the nature of their business, distributors must maintain close working relationship with their suppliers. These include, but not limited to, new product introduction, promotions, marketing collaboration, demand planning and forecasting, as well as supply chain management. Distributors empowered by Corezon Distribution Solution will be able to make their businesses inseparable part of their suppliers' operation, ranging from sales, marketing, manufacturing and logistics.
        • Manufacturer Store: This is where customers find all products of particular manufacturers carried by the distributors. It's extremely useful to those customers who know what brands they are interested in. Once a customer select a particular brand, only products and categories related t that manufacturer show up for further exploration. Within this store, a distributor can also help manufacturer set up featured products, promotions, and special announcements.
        • Feature Products: Allows distributors and their suppliers to set up and maintain feature products in different parts of the distributors' sites. Feature products can appear on home page, under certain product categories, or under particular brand names. They can also be linked with certain group of customers. For example, a jewelry distributor can elect to show only expensive watches to those retailers classified as high end retailers. Distributors can, based on their relationship with their suppliers, get compensated for putting the feature products in different parts of the websites.
        • Test Marketing: Allows manufacturers to test market reception of their new products. Distributors can set up a special new product section where new products from participating suppliers are displayed. Or the distributors can elect to display these new products under certain brands, product categories and even home page. Manufacturers can determine potential customers' interest level by changing price and offering rebates, or other marketing methods they deem feasible.
        • Private Labeled Logistics Service: Allows the distributors to manage their suppliers or other partners E-Commerce efforts by providing fulfillment services. It's one thing to establish an E-Commerce presence and it's another thing to fulfill customers' orders. Many manufacturers are not equipped with the necessary resources and skills to deal directly with smaller customers. They turn to their distributors to manage their end to end e-Commerce efforts, from setting up web catalog to after sale customer support, all behind scene without revealing the distributors' role. Corezon Business Commerce allows unlimited number of private labeled sites.
      ts and categories related to that manufacturer show up for further exploration. Within this store, a distributor can also help manufacturer set up featured products, promotions, and special announcements.
    • Feature Products: Allows distributors and their suppliers to set up and maintain feature products in different parts of the distributors' sites. Feature products can appear on home page, under certain product categories, or under particular brand names. They can also be linked with certain group of customers. For example, a jewelry distributor can elect to show only expensive watches to those retailers classified as high end retailers. Distributors can, based on their relationship with their suppliers, get compensated for putting the feature products in different parts of the websites.
    • Test Marketing: Allows manufacturers to test market reception of their new products. Distributors can set up a special new product section where new products from participating suppliers are displayed. Or the distributors can elect to display these new products under certain brands, product categories and even home page. Manufacturers can determine potential customers' interest level by changing price and offering rebates, or other marketing methods they deem feasible.
    • Private Labeled Logistics Service: Allows the distributors to manage their suppliers or other partners E-Commerce efforts by providing fulfillment services. It's one thing to establish an E-Commerce presence and it's another thing to fulfill customers' orders. Many manufacturers are not equipped with the necessary resources and skills to deal directly with smaller customers. They turn to their distributors to manage their end to end e-Commerce efforts, from setting up web catalog to after sale customer support, all behind scene without revealing the distributors' role. Corezon Business Commerce allows unlimited number of private labeled sites.
o less competitive in the marketplace. With Corezon Distributor Industry Solution, customers of a distributor will be able to handle most of their interactions with the distributor via new channels of communications such as internet, email and online collaboration. This approach will reduce ordering cost to less than $10.00 on average. Each customer will have there own personalized portal where they can browse product offerings, place orders, create repeat orders, check order status and manage their purchasing workflow. The distributor's sales people are relieved from doing labor intensive time consuming routine process of answering phones, locating products, placing order and track order and shipping status. Instead, the sales people will work more closely with customers on important tasks such as educating customers about new products, working on your customers' project, and retaining customers' loyalty. One familiar analogy is ATM vs. Bank Teller. Corezon Business Commerce works like an ATM, from which customers can perform routine tasks on a 24-hour basis. Of course they can always reach their dedicated account executives for additional help.
  • Working More Closely With Suppliers: Due to the nature of their business, distributors must maintain close working relationship with their suppliers. These include, but not limited to, new product introduction, promotions, marketing collaboration, demand planning and forecasting, as well as supply chain management. Distributors empowered by Corezon Distribution Solution will be able to make their businesses inseparable part of their suppliers' operation, ranging from sales, marketing, manufacturing and logistics.
      • Manufacturer Store: This is where customers find all products of particular manufacturers carried by the distributors. It's extremely useful to those customers who know what brands they are interested in. Once a customer select a particular brand, only produc that manufacturer show up for further exploration. Within this store, a distributor can also help manufacturer set up featured products, promotions, and special announcements.
      • Feature Products: Allows distributors and their suppliers to set up and maintain feature products in different parts of the distributors' sites. Feature products can appear on home page, under certain product categories, or under particular brand names. They can also be linked with certain group of customers. For example, a jewelry distributor can elect to show only expensive watches to those retailers classified as high end retailers. Distributors can, based on their relationship with their suppliers, get compensated for putting the feature products in different parts of the websites.
      • Test Marketing: Allows manufacturers to test market reception of their new products. Distributors can set up a special new product section where new products from participating suppliers are displayed. Or the distributors can elect to display these new products under certain brands, product categories and even home page. Manufacturers can determine potential customers' interest level by changing price and offering rebates, or other marketing methods they deem feasible.
      • Private Labeled Logistics Service: Allows the distributors to manage their suppliers or other partners E-Commerce efforts by providing fulfillment services. It's one thing to establish an E-Commerce presence and it's another thing to fulfill customers' orders. Many manufacturers are not equipped with the necessary resources and skills to deal directly with smaller customers. They turn to their distributors to manage their end to end e-Commerce efforts, from setting up web catalog to after sale customer support, all behind scene without revealing the distributors' role. Corezon Business Commerce allows unlimited number of private labeled sites.
    ts and categories related to that manufacturer show up for further exploration. Within this store, a distributor can also help manufacturer set up featured products, promotions, and special announcements.
  • Feature Products: Allows distributors and their suppliers to set up and maintain feature products in different parts of the distributors' sites. Feature products can appear on home page, under certain product categories, or under particular brand names. They can also be linked with certain group of customers. For example, a jewelry distributor can elect to show only expensive watches to those retailers classified as high end retailers. Distributors can, based on their relationship with their suppliers, get compensated for putting the feature products in different parts of the websites.
  • Test Marketing: Allows manufacturers to test market reception of their new products. Distributors can set up a special new product section where new products from participating suppliers are displayed. Or the distributors can elect to display these new products under certain brands, product categories and even home page. Manufacturers can determine potential customers' interest level by changing price and offering rebates, or other marketing methods they deem feasible.
  • Private Labeled Logistics Service: Allows the distributors to manage their suppliers or other partners E-Commerce efforts by providing fulfillment services. It's one thing to establish an E-Commerce presence and it's another thing to fulfill customers' orders. Many manufacturers are not equipped with the necessary resources and skills to deal directly with smaller customers. They turn to their distributors to manage their end to end e-Commerce efforts, from setting up web catalog to after sale customer support, all behind scene without revealing the distributors' role. Corezon Business Commerce allows unlimited number of private labeled sites.